Project: Volkswagen Transporter
Unfortunately, the lifespan of this campaign has ended, so I have removed all external links. You will have to take my word for it that this was a cool campaign site :-).
A while ago, one of our clients asked us to create a clear overview of a number of Volkwagen Transporter models, specifically the models with a double cabine (extra passenger seats in the back).. We created a Flash based campaign site that offers both a detailed visual impression of each model (both interior and exterior), as well as a feature-by-feature comparison table. I personally like clicking the labels in the interior and the exterior sections most, as that triggers a nice zoom-in / zoom-out effect. Also checkout the comparison table (under “vergelijken”), you can select multiple models to compare the features and price of each model.
For me, the most interesting parts of this assignment, were the comparison table and the loading mechanisms for the zoom in feature for the interior and exterior mode of each model. When an interior or exterior section is loaded, all detailed zoom-in looks are subsequentially loaded, as each of these zoom effects consists of a single swf that was handmade by our designers to deliver the best possible experience for each zoom animation. All clickable labels listen to the progress of these zoomed views being loaded.
Please note that this site is targeted for the Dutch-speaking market, so beware, although I think most of the button labels will be clear enough for English speaking folk as well.
Bookmark on del.icio.us - posted at 22 July 2005 - filed under flash, projects. You can follow any responses to this entry through the RSS 2.0 feed.
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