We won gold, again!

Thursday 11 May 2006  –  Filed under: Work  –  No Comments

ChatmanLast night, Lost Boys won the only Esprix Gold Award for the Chatman campaign we did for our client Hi (mobile telco in the Netherlands), which we also won gold with for the Hi Bling Bling campaign.

Obviously, we are very happy with this reward. This campaign spanned a lot of different media (including the Chatman MSN buddy-bot, Chatman blog, TV commercials, posters in cities, banners, MSN homepage ‘takeover’).

The main idea behind the project was is that a character named ‘Chatman’ had to motivate the target audience to start using MSN on their mobile phones. Chatman is a bit of an anti-hero, completely MSN addicted, always online and very self-centered.

You can talk to him through MSN (buddy name is blabla@chatman.tv, note that Chatman only speaks Dutch :-) , but he has this habit of changing the subject of most conversations you have with him into something that interests him, not you.

It was great fun working on this project, the reward is fantastic and, for the insiders: “Jani, deze is ook voor jou!”

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