The new Photoshop logo
Last week, Armin of underconsideration.com wrote about the new Adobe Photoshop logo as introduced by Adobe’s John Nack. After looking at it, I honestly thought it was a joke. See for yourself:
What is it? A speech bubble? With a hole in it? Some people even suggested it closely resembles E.T. 
Unfortunately, it is already being used on adobe.com, so it is not at all under consideration, it is official.
And it isn’t just the logo, the tagline is horrible as well. “See what’s possible”… Why would you need a tagline at all? Photoshop is way beyond that…
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September 26th, 2007 at 16:10
I think it’s some kind of “P”…
I miss the macromedia logos, they were excellent, why didn’t they continue that style
September 27th, 2007 at 15:16
Perhaps you are right, Juan, it might actually be some kind of ‘P’. Still, don’t like it.
October 1st, 2007 at 15:39
Come on; it’s a camera. Clearly
It’s a camera, and they use it because you make Photos with a camera … and ehm you can use Photoshop to… ehm And it resembles a speech bubble because you can add text to your photos with Photoshop… I think. Yes? No?
October 8th, 2007 at 14:45
It looks like something someone makes when they first discover plugins and cool effects they can now do. If my graphic designer came back with a logo like that I would tell him where he could stick it
October 9th, 2007 at 19:38
It’s only the logo of the new Photoshop Family. That’s why it looks like a P, it IS a “P”!
October 10th, 2007 at 13:28
It looks like a toilet paper roll to me
October 15th, 2007 at 3:32
Hello Martijn,
I am using a component developed by you (not sure but it has your name) called Follow Component, v2.2. I am trying to use it with Flash 8 but does not work. Any suggestions? Please help.
Thanks,
-Hugo
October 15th, 2007 at 20:32
It looks like a gelatinous bubble of retarded.
October 16th, 2007 at 15:24
It looks like a side view of a toilet roll holder !
a Logo should easily associate a symbol to a company with the public I doubt if most people even at an Adobe conference would associate it with anything Adobe ……. it would be interesting to hear their feedback comments !!
October 19th, 2007 at 7:44
Here is something more about new adobe photoshop logo
http://www.logoblog.org/wordpress/new-adobe-photoshop-logo/
November 1st, 2007 at 21:17
Possibly based on the new tagline “see what’s possible”, the thing is supposed to be a stylized “eye”. In any case, I still don’t like it much, and agree with all the comments listed (with the exception of Hugo Broche). Hugo: do you just not care whatsoever about where you post your “please help me now!!” tech-support questions? Come on, get a clue, dude - notice all the answers you received here?
November 26th, 2007 at 8:27
I see…
1) a blue heart with a missing piece (lower-right) and a hole in the up-right
2) a stylized rotated lowercase letter A, 90 degrees to left and in the same time the letter P. Yes.. AP, 2 in 1, Adobe Photoshop
3) a logo that I can’t understand
December 7th, 2007 at 15:30
i guess adobe gave a chance to a graphic newby. as that person is the son of the the ceo no one could say /no/ to this so … how should i say … /simple/ design.
ok I off otherwise my computer is blacklisted gg
December 8th, 2007 at 0:02
I don’t understand the pointy thing. You can’t mix round and pointy. That’s like crossing the beams. It’s just not done.
December 27th, 2007 at 4:19
It looks like a birds-eye view of a toilet bowl or a bedpan. The “see what’s possible” tagline evokes all manner of ill thoughts in that context.
December 27th, 2007 at 19:54
It looks like a sperm trapped in a Viagra capsule.
February 4th, 2008 at 13:00
I think all of the above comments are right on. It looks like a modded “eye”, it resembles a P, as in Photoshop, it looks like a speech bubble. Also, I’m not really sure why, but the hole in it makes me want to have sex with it. I have a feeling that weird shape would make the greatest sounds of erotic pleasure as long as that glassy finish had no sharp edges and was lubed up pretty good.
Aside from that, the smooth, glassy effect seems trendy and I have a feeling it’s going to appear dated rather quickly.
It seems like some bastard design child from Adobe, Quicktime and Saniflush.
“See what’s possible?” It doesn’t seem like a daring design to interface with the slogan, does it? But WTF do I know about commercial logo design?
February 25th, 2008 at 11:42
is made of fail and fugly
March 27th, 2008 at 0:21
Man, is that ugly.
Without the whole, it’s a speech bubble. I’d assume it for was a chat app. If it’s supposed to be an amalgamation of the ‘P’ and the ‘S’ then the slant should be on the other side, methinks. Either way, I still can’t believe this got past senior designers, marketing and PR.
March 27th, 2008 at 0:21
*hole
April 22nd, 2008 at 20:58
Reminds me of the PBS logo. Obviously a P though.